Breakout Descriptions:
Seasonal & Hardlines General Session
With Seth Estep, Randall Dodds & Matthew Rubin
Softlines & Pet General Session
With Seth Estep, Nicole Logan & Matthew Rubin
Fireside Chat
Join us for a fireside chat in the Connection Hub, where thought provoking conversation and fresh perspectives take center stage. Stay tuned for topic and speaker announcements
The Future of Marketing: Led by Customers, Enabled by Data, & Achieved with Partners
The future of TSC growth starts with knowing our customers. Join the Tractor Supply Marketing team for a deep dive into the evolution of Neighbor’s Club and the role data insights play in driving more value for our customers. You’ll leave with a sharper picture of where we’re headed and how partners like you are part of getting there.
Stronger Together: Aligning to Drive Supply Chain Excellence
Join the Supply Chain team for important insights and updates on freight market conditions and trends, upcoming plans for our Supply Chain network, on-going continuous improvement initiatives, and opportunities for collaboration to drive efficiency and service improvements. These updates will provide valuable visibility into our Supply Chain strategy and priorities allowing us to remain aligned as we navigate evolving market conditions together.
Driving Growth Through Digital
Digital plays an increasingly important role in how customers discover products, engage with brands and shop across Tractor Supply’s stores, website and app. As customer expectations continue to evolve, Tractor Supply is focused on creating a seamless omnichannel experience that makes it easier for customers to find, evaluate and purchase products wherever they choose to shop.
Join the Digital team for a look at the priorities, investments and customer trends shaping the future of Tractor Supply’s digital business. Learn how the company is enhancing the online shopping experience through improvements in assortment, content, personalization, fulfillment and discoverability, and why omnichannel customers represent one of the greatest opportunities for growth.
The session will also explore how key growth drivers, including digital merchandising, product content and retail media, work together to create a stronger customer experience and drive business results. Attendees will gain insight into what great digital experiences look like and how brands can better position their products to win with customers.
Product: The In Store Journey of an Item
Once product arrives in a Tractor Supply Store, a coordinated Store Operations process begins to bring it to life for our Customers. This session will walk through the full in-store product lifecycle, including receipt at store, stocking, recovery, resets, planogram execution, FAST support, product training, and the Customer engagement behaviors that help drive a Legendary experience.
Retail Media & Digital: Turning Strategy into Results
The first half of the session will explore how brands can leverage Tractor Supply Media Network to increase visibility, reach targeted audiences and drive measurable results. Attendees will gain insight into campaign opportunities, category performance trends, reporting capabilities and examples of successful media strategies.
The second half will provide a practical look at Enterprise Data and the role product content plays in the customer journey. Learn how Tractor Supply evaluates content quality, supports product setup and prepares product detail pages for search, discovery and emerging AI-powered shopping experiences. The team will share best practices, expectations and tools designed to help vendors improve content quality, accelerate setup and maximize digital performance.
Whether you're looking to improve campaign effectiveness, strengthen product content or increase online conversion, this session will provide actionable guidance you can apply immediately.
IT Breakout: Connected Store *IT Vendors Only
During this session, we will share our bold vision for the Connected Store — with a sharp focus on the initiatives powering our retail technology strategy. From stores and digital to AI and security, attendees will get a direct look at our approach, our roadmap, and the exciting opportunities where we can partner together to drive real business outcomes.
Pet Specialty Strategy: Building the Future Together
Join the leadership team for an overview of the Pet Specialty strategy across Allivet, Petsense, and VIP Petcare. This session will highlight our vision, the strategic priorities shaping our business, and the opportunities to strengthen partnership and drive shared growth across retail, services, and digital. Attendees will leave with a clearer understanding of where we’re headed and how we can work together to better serve pet parents.
